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Team sky Tour De France

O2 London Sky Studios pavilion take over wrap for Team sky Tour De France. A huge wrap print promoting the "Tour Fever" campaign. The overall concept was that by viewing the Tour on sky makes you part of the crowd following and supporting the Tour De France at the heart of the action. The composition focuses on how close the crowd gets to the riders and highlights that Team Sky is a British cycle team.
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Categories
Experiential / Large FormatMarketing
Tags
uncategorized
Client
Team sky

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Team Sky at the O2 team ride area.

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