Supporting the show “Good Karma Hospital” which is set in India. We initially explored a vibrant powered paint concept relating to the festival holy as well as an orange monochrome jungle backdrop to suggest the hot environment of the setting.
As the project developed the artwork was adapted to accommodate the Show’s title treatment which a color change to a vibrant green and spacing to accommodate screens. This artwork was 9m high and 25m long requiring extensive photoshop work to scale the assets available. Unlike the majority of large format print, it had to be viewable from a close distance.